Running a small business can be exhausting. If you’re not yet aware, I decided to start my own tiny online store TYPENU Co curating minimal, feminine, and basic jewelry pieces both handmade and machine made. It’s been both rewarding and intimidating. This week’s food for thought are 3 things I’ve observed and learned since starting the business a few months ago.
1. Me, myself and I
I think the most challenging aspect of being sole proprietor of a small business is the different type of roles it requires you to embody. The researching, the sourcing, the social media and promotions, and of course product photography, styling, and editing. Add on miscellaneous things like logo/storefront design and you’re basically required to be superhuman. Luckily my design background and my love of tech makes for a good combo in this case.
2. Self motivation takes on a whole new meaning
It’s so easy to let a day slip by and tell yourself you’re just taking a break, catch up on some Netflix, but even a day here or there can be detrimental. I found staying consistent to be so difficult especially when I’m not seeing results, but after making a few sales as a result of pigheadedness and stubborness, I realized the value of consistency. It’s natural to not see immediate payoff and be discouraged in something as vague as an online business, and ironically the way to tip the scale is stay on focus and push through.
3. Willingness to learn and confront what you’re not good at is not optional
I’ve never been a good salesperson even though I’ve tried my hand multiple times at it, but in the end I’m just not built for convincing someone to buy something face to face. Having a business online is actually a lot easier than promoting in person, but it still requires a degree of self promotion which I hate. I’m slowly learning to overcome this by believing in the pieces I curate and that what I have to offer is of value.
As I’m writing these thoughts I realized much of the same parallels runs in working and maintaining a blog. Do you write regularly? What are some of your challenges and how did you power through? I’d love to learn what keeps you guys motivated!
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